December 4, 2022


Capturing Magic Moments

A new DSLR is coming

1 min read

You read that right. The DSLR era is not dead.

There’s no denying that the mirrorless camera era has arrived, but one company, Ricoh (Pentax), said a few years ago that they would continue to make DSLRs. Ricoh’s Hiroki Sugahara (General Manager of the Marketing Communication Department, Global Sales and Marketing Center, Smart Vision Business Unit) went as far as saying that they expect users to return to DSLRs in a few years. That makes them the only major company still making DSLRs, and it looks like there’s another on the way later this month.

The company is rumored to release the update for the K-70 DSLR later this month. Information is scarce at the moment, but it appears that the camera will be available in black and two special colors, Crystal White and Crystal Blue, each of which will be limited to 700 pieces. It will likely be priced at 119,800 yen (about $800).

While most of the photography industry has moved away from DSLRs, there are undoubtedly users who will always prefer them over mirrorless cameras, and it will be interesting to see if Ricoh Pentax cameras can carve out a niche as the only new mirrored camera option . Their fans are already quite loyal to the brand. I almost switched myself years ago because I loved the K-1 so much, only the lack of lens choices held me back. Hopefully we’ll see the new camera soon.

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